01
Message clarity
CTA strength
Brand presence
Comprehension
Channel fit
Messaging hierarchy
Brand alignment
Attention & hook
Composition & legibility
Race, ethnicity & religion
Gender, sexuality & identity
Disability, age & mental health
Body image & health
Cultural appropriation & localisation
Exploitation & manipulative framing
Green-, rainbow- & purpose-washing
Child safety
Political & timing volatility
AI-specific risks
0of 100
Strong, with room to lift the CTA
Benchmarked against 1,240 Beverages pre-rolls · 30s video · paid social
Attention curvePeak 86 at 0:04 · dip 49 at 0:28
0:000:100:200:30
Attention / hook0
Message clarity0
Brand alignment0
0
Strong: 2 medium findings, 7 low
9 categories evaluated
Ethnicity & RaceLow
Religion & BeliefLow
Gender & SexualityLow
Age & GenerationalLow
Disability & AccessibilityLow
Body ImageMedium
Political AssociationLow
Environmental ClaimsMedium
Violence & Substance UseLow
02
Language & Copy
Colour Symbolism
Visual & Gestural Symbolism
Cultural & Social Norms
Legal & Regulatory
Religious & Spiritual Sensitivity
Typography & Readability
Humour & Tone
Brand & Competitor Context
Adaptation complexity
High: significant changes
🇺🇸 United States→🇯🇵 Japan
Severity across 9 categories
3
Low
4
Medium
2
High
HighLanguage & copy · Visual & gestural symbolism
MediumColour symbolism · Cultural norms · Legal claims · Humour & tone
LowReligious sensitivity · Typography · Brand context
🇯🇵 JP · 適応版
0:15 CUT
0:06
0:15
Adaptations applied
Headline rewritten with locally resonant copy
Background shifted from white to warm neutrals
Thumbs-up replaced with a neutral open-palm gesture
Superlative claim qualified for local ad standards
Brand mark surfaced earlier and held longer
AI-generated mock-up for direction only, not a production-ready asset. Stills only.
